The Most Efficient CRM Software in 2023

The enterprise sales process encompasses several tasks such as lead tracking, measuring SDR productivity, collaborating on deals, ensuring customer satisfaction, and revenue tracking.

Small businesses may use tools such as spreadsheets, email, workplace communication, and intranet to manage these tasks, but the process can become overwhelming at a certain point.

Enterprise CRMs offer a solution for large organizations to manage their sales processes more efficiently by enabling SDRs to assign deals, monitor progress, and communicate with team members through a unified interface.

These CRMs also enable sales leaders to track productivity, report progress, forecast revenue, and coordinate with customer support.

Here, we will look at some of the best CRM softwares in 2023.

How Can You Define Enterprise CRM Software?

A customer relationship management solution tailored to the specific requirements of larger companies with extensive sales departments is provided by enterprise CRMs.

As the size of the sales team increases, there is a greater need for collaboration on deals, communication among team members, and monitoring of individual performances by the sales leader.

CRMs offer a unified interface for managing numerous data points, team members, deals, and customers, thereby providing a more comprehensive customer relationship management experience.

The Perfect Enterprise CRM Software for This Year

According to our in-depth research, these are some of the best enterprise CRM software in 2023.

Salesforce CRM

Salesforce is an ideal choice for those who are anticipating or are already experiencing growth in their sales operations at the enterprise level.

It offers a comprehensive platform for customer relationship management, which allows large teams to manage leads, coordinate with customer support, track sales, conduct and monitor marketing campaigns, and keep track of performance metrics.

Salesforce integrates with a variety of tools such as Microsoft Outlook and Gmail, making it easy to manage sales actions outside of the platform while keeping everything organized in one source of truth. 

It also offers a wide range of key features such as third-party integrations, automated workflows and approvals, and the ability to customize via drag and drop modules or by using CSS, HTML, and more.

The pricing ranges from $25 to $300 per user per month.

Microsoft Dynamics 365

Dynamics 365 strikes a balance between functionality and ease of use, making it suitable for both large enterprise sales teams with thousands of SDRs and those with basic knowledge of enterprise sales who want to get started with it.

Dynamics provides a complete customer relationship management solution that incorporates various features, such as sales process automation, account payable and receivables management.

Some of the key features include integration with existing tools such as Gmail, Hubspot, Mailchimp, and Zapier, as well as financial management tools for accounts payables and receivables, budgeting and forecasting, billing and invoicing, and more.

The pricing ranges from $115 to $210 per user per month.

SAP CRM

While SAP may require some guidance to help your team get started, it can assist you in managing campaigns, engaging leads, monitoring performance metrics, and collaborating with your team throughout the sales process.

SAP offers customer success tools that enable businesses to engage with customers beyond the sales cycle by tracking support tickets, questions, and orders, and interacting more effectively with customers throughout their sales lifecycle.

Some of the key features of SAP include an all-in-one solution for managing contacts, deals, and existing customers, powerful dashboards and analytics to keep track of data points, efficient case management and a versatile knowledge base to engage and retain customers.

The pricing ranges from $55 to $185 monthly.

Freshworks CRM

Freshworks may initially appear to be a lightweight CRM aimed at SMB users, but it strikes a balance between functionality and simplicity. Freshworks offers comprehensive features that are designed for enterprise sales teams, yet simple enough for individual SDRs to navigate.

Some of the key features of Freshworks include managing contacts and accounts from a single source, nurturing leads and tracking their journey through lifecycle stages, mobile support for field sales, lead scoring and prioritizing opportunities based on their likelihood of closing, revenue forecasting with AI, and engaging contacts through various channels such as chat, email, phone, SMS, and WhatsApp.

The pricing ranges from $15 to $70 monthly

Pipedrive

Pipedrive is a user-friendly CRM that aims to assist growing sales teams in managing conversions and conversions effectively, without any unnecessary or confusing features.

Pipedrive offers data import capabilities, allowing teams to switch CRMs without spending excessive time manually moving data or training team members.

Some of the key features of Pipedrive include third-party integrations with tools for operations and finance such as Google Workspace, Xero, Mailchimp, and Zapier, a simple and intuitive UI, multichannel support on web, android, and iOS platforms.

The pricing is between $12 to $100 monthly.

Oracle

Oracle’s CRM on Demand provides a complete sales management platform that integrates inbound and outbound sales processes.

Unlike other CRM systems, it doesn’t require additional apps to perform various sales tasks. It is designed to streamline end-to-end sales processes, from lead generation to order fulfillment and quoting.

Although the user interface of Oracle’s CRM on Demand could be improved, it provides all the necessary features to manage an enterprise-level sales operation.

The key features include easy  management of customer accounts and leads, efficient task management for teams, including task creation, assignment, and tracking and robust email marketing tools to engage prospects.

Zoho CRM

Zoho CRM presents itself as a comprehensive solution for managing enterprise sales teams, offering a broad range of features that surpass traditional customer relationship management tools.

With its no-code solutions, API support, and third-party marketplace, you can easily find and integrate the tools you already use.

Key features include the ability to create detailed customer journeys using intelligent workflows, engage with prospects via email, social media, and SMS, accurately forecast revenue, visualize complex data with interactive charts and widgets.

Netsuite

With Netsuite, sales teams can efficiently track their performance at scale through customizable dashboards, reports, and KPIs that assess lead scores and predict revenues.

It essentially integrates the entire sales cycle into a unified platform, enabling enterprise sales teams to manage the customer lifecycle from the prospect stage through to ordering, fulfillment, and support.

The key features include creating personalized workflows to design unique customer experiences, support for multiple channels, including mobile and web

real-time analytics, role-based dashboards, and customizable reports.

Zendesk Sell

Zendesk Sell, provides a comprehensive suite of marketing, sales, and customer support tools for growing teams.

This CRM solution allows you to track deals using a customized pipeline, launch personalized email marketing campaigns, and make sales calls using a digital phone system.

The key features include Integration with over 1,000 apps from the Zendesk Marketplace, or customize the platform to fit your internal tools.

Click-to-dial, call recording, and power dialer features for phone sales representatives, creation of an unlimited number of custom fields for each contact.

The pricing starts between $19 to $100 monthly.

LeadSquared

Leadsquared offers a solution to increase the speed of sales and assist enterprise sales teams in swiftly moving deals through the pipeline, without the risk of losing potential sales and without the need for manual follow-up with each prospect.

The platform offers several key features, including the ability to build tailored workflows with no-code sales process builders, customized dashboards that provide a range of data points and parameters, mobile support for accessing the CRM on-the-go, integrations with native connectors, robust APIs, and Leadsquared’s developer platform.

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